UI / UX Design

Since 2007 I have been involved with user interface and user experience design in one form or another.  Sometimes it is with video game development, sometimes it’s with corporate software and mobile apps.  No matter what the relationship, it is always fun. Below is a blog where I post some of the happenings in my UX design experience. From short stories, to videos and images, you can see what I am about here:

Nolo Art Test / Redesign

I was recently given a UI art test by Nolo, the HUGE online legal resource. They wanted me to redesign their home page which is currently pretty cluttered. They wanted it more stream-lined. I noticed their featured call to action was the "Will Maker" software and books. I made a point of keeping that a prominent element. Other than that I wasn't sure what content they wanted to prioritize, so I made a couple different versions of the design with different elements shown.  

In order to stream-line the site I started by dropping some of the less needed information and widgets. Some of these sections were actually shown twice on their old design. I then reduced the amount of fonts used. I believe my current design uses only two basic web friendly fonts at a couple weights. I also did a subtle redesign of their logo.  

Next I helped stream-line by simply attacking the vernacular they used. They had a lot of unnecessary redundancy. In their old nav it said things like "Find A Lawyer" followed by a tag line of "Nolo's Lawyer Directory.” I thought these tag lines were pointless. I also changed segment headers like “Nolo Books & Software” to just “Books / Software”.  You are on Nolo’s site, it can be assumed you are looking at their products.

Next I dropped a lot of the bevels, drop shadow effects, and section lines they had. Sometimes this stuff is great but the look I wanted was very minimal. Lastly, and probably most noticeably, I reduced clutter AND gave focus to the primary call to action by removing most of the unnecessary color in other sections.   

I chose to show my design as it would responsively react to a tablet. They really like what I did and offered me some potential work:)

Below are some before and after images:

BEFORE

BEFORE

AFTER

AFTER

AFTER

AFTER

AFTER

AFTER